Paris Jackson takes the plunge in Skims swimwear campaign

Welcome to Paris Jackson’s pool party.

Michael Jackson’s 24-year-old daughter is the latest star to pose for Kim Kardashian’s Skims brand, following in the fashionable footsteps of Heidi Klum, Tyra Banks, Kate Moss, Megan Fox and more.

The model/musician appears in Skims’ new swimwear campaign alongside two fellow Gen Z celebs: TikTok superstar Bella Poarch, 25, and “Outer Banks” actress Madison Bailey, 23.

Paris Jackson wearing a bikini
Paris Jackson stars in the new Skims Swim campaign.
Skims

In the images, Jackson lounges on a raft wearing a long-sleeved zippered one-piece ($98) and soaks up sun in a nude triangle bikini top ($38) and matching sarong ($78), showing off her many tattoos in the process.

“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for Skims is a full circle moment. I love the brand and doing this shoot was so much fun,” Jackson said in a press release.

michael jackson's daughter paris jackson in a bathing suit
Michael Jackson’s daughter has been making a name for herself in the modeling world.
Skims

She and the other trendy, tatted stars were chosen for the ads because, according to the release, they “are the up-and-comers who exemplify the fun, young LA scene.”

The influencers were photographed and directed by Cobrasnake (real name: Mark Hunter), who made a name for himself in the early aughts snapping scene queens. The famed party photog snapped Katy Perry, Lady Gaga and countless other “It” girls on their way to fame, all in his signature “indie sleaze” style.

paris jackson and Madison Bailey
Jackson and Netflix actress Madison Bailey appear together in the new ads.
Skims
paris jackson in the pool in a swimsuit
Paris Jackson was chosen for the Los Angeles pool party inspired photoshoot.

Upon launching in March, Kardashian’s first Skims swimwear range quickly sold out; a subsequent drop of metallic styles earlier in July also flew off shelves fast.

The styles seen on Jackson, Poarch and Bailey are set to drop Thursday, July 28, so mark those calendars now.

paris jackson on the red carpet
“I’ve known Kim for a while and have always admired her style,” Paris Jackson said in the press release.
Getty Images