Gen Zs (and their devotion to anything they deem retro) are embracing the “Baywatch” babe’s signature look – specifically, her ‘90s messy updo.
Dubbed “#Pamcore” on TikTok, Anderson’s aesthetic (and that of her onetime drummer beau, Tommy Lee) even seems to be influencing modern-day rock ‘n’ roll couples, including Machine Gun Kelly and Megan Fox as well as Travis Barker and Kourtney Kardashian.
We talked to the “Pam & Tommy” hairstylist — who transformed Lily James into the buxom beauty for the new series — to find out how he replicated Anderson’s go-to beehive, and why he thinks it’s catching on with the kids.
Emmy-winning mane maestro Barry Lee Moe previously told The Post that James wore four different custom wigs by Rob Pickens of Wig Maker Associates in LA, which cost between $8,000 and $16,000.
Moe tells Page Six Style that the updo is definitely the first hairstyle people think of when it comes to Anderson.
“Her effortlessly, chaotic updo is most definitely the one! I’ve always loved this look and continue to be inspired by the hairstylists who created it,” he says, adding that it was “so much fun” to design and style the look for James, 32.
If you want to try the style at home, he has some suggestions. “It all starts with a Velcro roller, curling iron and a French twist,” he says.
“I rolled the curtain bang into a large Velcro at the center of the head. I taper-curled all of the hair in alternating sections, and sprayed it with Unite Lé:Play Hairspray ($30),” he explains of his process with James.
“I twisted all the hair into a mini French twist placed high and tight on the head, allowing the curls to cascade for maximum volume. I secured the twist with hair pins and started teasing the exposed hair at the root.”
After securing the twist, Moe added definition with a curling iron, “ultimately trying to achieve a pieced-out, textured look.” He then “placed the curls with bobby pins to create the perfect silhouette, and released the Velcro roller from the bangs.”
Of course, he finished it off “with one last blast of hairspray” to guarantee the style’s staying power.
Moe credits Anderson’s popularity with Gen Z to “seeing a whole new generation experiencing the effects of an icon,” adding that “Pam & Tommy” played a large role in her popularity boost.
Of her iconic updo, he adds, “It’s a silhouette that’s flattering on everyone and has been reinvented in many ways over time. Influential, trendsetting fashion moments in history always end up inspiring the younger generations, but with TikTok, they’re able get inspired in a whole new way.”
TikTok star and singer Nessa Barrett recently tried out the Anderson-inspired ‘do with bangs, showing it off to her almost 18 million followers.
And she’s not alone; scroll through the app, and you’ll find hundreds of videos attempting to recreate the look, most of which include the #PamandTommy hashtag.
Moe calls the TikTok trend “incredible and so much fun to watch unfold.”
One particular favorite of his comes from Gabriella K. Cuesta, who styled a curly variation he calls “stunning and fresh.”
Moe also loved Erin Dugan Jurchak’s take on the throwback look, complete with hair pieces, hair oil and a hair scrunchie — as in, a scrunchie made of hair.
“I most definitely should have stolen that trick,” Moe says of her “genius” technique.
With prom season fast approaching, there are even more reasons for Gen Z to try out Anderson’s pinup bouffant.
But only time will tell if this beauty trend is here to stay, or if it’s just a flash in the Pam.