Isles Lab is a game-changer for New York Islanders fans

Check this: When Long Island-raised singer Madison Beer did a T-shirt toss at the Nov. 23 Islanders hockey game, she was swagged out in a traditional home jersey. Not only did the Isles defeat the Edmonton Oilers 3-0, but her look was ice cool. 

As the Blue and Orange Army would say: Yes, yes, yes! 

Beer’s oversized jersey is a top seller at Isles Lab, the official website and team store in UBS Arena at Belmont Park. The upscale lifestyle shop, located on the main concourse outside section 104, carries more than a dozen customizable jersey styles in current and throwback designs; rink essentials like logo beanies, scarves, hoodies and tracksuits; luxury collectibles like cashmere throws, signature monogram leather backpacks and novelty pucks; and limited-edition designer collabs. Prices range from $10 for a foam finger to about $3,000 for a one-of-a-kind, Islanders-themed gown by Italian designer Antonio Marras. And with sizes going from newborn to 5XL adult – Shaquille O’Neal sports a big and tall, hand-painted, leather-sleeved Islanders varsity jacket – there’s a fit for every fan.

“We wanted to embrace our team, our loyal fans, the history of hockey and the history of New York, and also bring a fashion appreciation to our customer,” says consultant Paul Price, the former Burberry chief merchandising officer turned global consultant behind the retail concept. “We feel that we’ve meshed all that together.”

Compared to the warehouse-like team stores of yesteryear, Isles Lab is next level. The cozy wood-paneled space is decorated with Persian rugs, vintage sports equipment and antique furniture sourced from New York clubs and libraries. “We wanted to have that traditional element but make it feel modern and give the team and the fans something that they haven’t seen before,” says Jason Katz, chief brand officer and senior vice president of Value Retail, which created and operates Isles Lab.