‘Game-changing’ fashion app helps users pick out perfect outfits for body type
October 31, 2023
Gone are the days of blanking staring at your closet, loathing every piece of ill-fitting clothing you own or not knowing what to wear.
Instead, a new app helps users shop smarter and takes the difficulty out of styling their wardrobe.
Mys Tyler is essentially a stylist that fits right in your pocket.
The application’s 60,000 monthly active users can view the profiles of other women who have similar proportions and could spark styling inspiration by way of the app’s FIT algorithm.
Founder Sarah Neill is hell-bent on inspiring women around the world to utilize the staggering 80% of their wardrobe that stays on the hangers, while women so often reach for tees and leggings that get “way too much airtime,” she told Start-Up Daily.
“By challenging users to re-discover the clothes collecting dust at the back of their wardrobe, Mys Tyler hopes to lift users out of their style ruts and have more fun with the clothes they already own,” she explained.
Better yet, the outfits seen on the app are shoppable, featuring links on where to buy the pieces online at major retailers such as Nordstrom, J. Crew, Madewell, Loft, Old Navy and Target, to name a few.
As a result, 86% of Mys Tyler users have said they’re more confident knowing their clothes fit well, calling the revolutionizing start-up a “game-changer.”
Mys Tyler, which touts clothing sizes 00-24 and creators of various ages and heights, is attempting to combat the fashion industry’s long-standing problem of size inclusivity — or rather, the lack thereof.
“Mys Tyler allows users to find body-relevant fashion content in a diverse and inclusive online community,” Neill said.
“We’re working hard to tackle the industry’s ‘fit’ issue, but we’re also here to champion women, encourage self-love, and have a bit of fun.”
The Post has reached out to the Mys Tyler team for comment.