Allure names Dylan Mulvaney to mag’s ‘A-List,’ sparking calls for boycott
Women’s magazine Allure’s move to name controversial trans influencer Dylan Mulvaney to its annual “A-list” prompted calls for a boycott of the publication owned by Condé Nast.
Mulvaney — whose tie-ups with Bud Light and Nike have sparked an outcry in conservative regions of the country — posted a series of photos on her Instagram account over the weekend showing her posing for a photoshoot.
“Getting my groove back,” Mulvaney wrote in the caption of her Instagram account over the weekend.
“Thank you Allure for this fab shoot/putting me on the A-list!!”
Allure highlighted Mulvaney — who has more than 10 million followers on social media — as one of the “people driving and shaping the future of beauty.”
The magazine — owned by the company with famed titles including Vogue, Vanity Fair and the New Yorker — also interviewed Mulvaney for its latest issue.
One Twitter user expressed outrage over Mulvaney “being named an ‘honoree’ for the magazine’s ‘A List Awards’ for being an ‘innovator’ for women.”
“This HAS to STOP. Keep boycotting any products associated with this propaganda,” wrote another Twitter user.
Conde Nast stopped printing Allure, which was launched in 1991, at the end of last year.
“Can’t remember the last time I picked up that magazine. And it won’t ever happen again,” another Twitter user wrote.
“Women are starting to get pissed. I’m not the only one.”
“Allure is so irrelevant they used to have the beauty awards that tested out products but now it’s just garbage,” another Twitter user wrote.
“Haven’t supported any of their stuff in a decade.”
The Post has sought comment from Condé Nast.
In the interview with Allure, Mulvaney was asked about the brouhaha that erupted over her sponsorship deals with Bud Light, Nike, Kate Spade and Maybelline.
“There’s a lot of influencers that love to give in to the drama of it all, but I’m so not a Real Housewife,” Mulvaney said.
“I never like to make anyone feel bad about anything.”
Another Condé Nast publication, Teen Vogue, wrote up a summary of a social media post that Mulvaney attached to her Instagram account on Thursday.
“A lot of brands will ask, ‘Could you relate a little bit of your struggle growing up into this?’ Like, no! If you want me, you want me because I’m Dylan, not because I’m trans,” she told the outlet in the interview published Thursday.
“That’s when you know they were just trying to check a box,” Mulvaney said.
Mulvaney rose to fame documenting her transition from a man to a woman on her TikTok in a series she dubbed “365 Days of Girlhood.”
On April 1, Bud Light gifted her custom-made cans featuring her face to celebrate the conclusion of her transition.
She later posted another video enjoying one of the beers in a bathtub.
Mulvaney then posted videos and images to her social media accounts plugging Bud Light — prompting calls for a boycott.
The Post reported Thursday that sales of Bud Light fell 17% during the week that ended on April 15.
Anheuser-Busch last week said that two marketing executives overseeing Bud Light have been put on leave.
The brand’s vice president of marketing, Alissa Heinerscheid, and her boss, Daniel Blake, were ordered to take leaves of absence amid the outrage sparked by the company’s partnership with Mulvaney.
Last weekend, Bud Light released an ad on YouTube geared to its traditional drinking base with a song by the Zac Brown Band, though it disabled the comments section.
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