73 women-owned brands to shop in 2022: fashion, skincare, more

Who run the world? Girls.

Today, March 8, is International Women’s Day, and in our opinion, it’s one of the most exciting days of the calendar year.

The global holiday celebrates the cultural, political and socioeconomic achievements of women around the world.

This year, the IWD campaign theme is #BreakTheBias.

“Whether deliberate or unconscious, bias makes it difficult for women to move ahead,” says the IWD official website and theme curator. “Knowing that bias exists isn’t enough. Action is needed to level the playing field.”

Therefore, IWD isn’t just another day to post photos and tweets. Instead, it’s a call to action to raise awareness about women’s equality, accelerate gender parity, fundraise for female-focused charities and support women-owned businesses.

Being the shopping experts that we are, we rounded up our favorite women-owned business to shop and support for International Women’s Day 2022 below.

Click an option below to shop this piece by category, or continue scrolling to shop all brands. Happy International Women’s Day!


Enjoy the sweet bliss of an effective and relaxing skincare routine. These top women-owned skincare brands are sure to make your spa time all the better.

Jessica Alba applying skincare
Honest Beauty
  1. Glossier
  2. Soko Glam
  3. Glow Recipe
  4. Tatcha
  5. JLo Beauty
  6. Honest Beauty


According to Coco Chanel, “A girl should be two things: Who and what she wants.” So make that a reality by painting your face your way.

Blonde woman wearing Alleyoop makeup
  1. Iliabeauty
  2. Alleyoop
  3. Bobbi Brown
  4. Beautycounter
  5. Kesha Rose
  6. Urban Decay Cosmetics
  7. UOMA Beauty
  8. Fenty Beauty
  9. Milk Makeup
  10. Treslúce Beauty

Body And Nail Care

Girl, body care is self care, so enjoy these women-owned brands to lather, wash and clean the stress away.

Woman shaving her armpits with a Billie razor
  1. Hally
  2. Flamingo
  3. The Body Shop
  4. Billie
  5. OUI The People
  6. Olive & June
  7. Spongelle
  8. Glamnetic
  9. Everyday Humans
  10. By Rosie Jane
  11. Cleo+Coco


Fix your crown (and your hair) with the help of these highly rated haircare brands. Best of all, you’ll be supporting the strong women behind them.

Woman with red hair
  1. Gisou
  2. Pattern Beauty
  3. L’ange Hair
  4. Briogeo Hair
  5. The Renatural


Taking care of your health and wellness is essential to becoming the best version of yourself. So don’t cut yourself short. Instead, provide yourself with all you need to succeed.

Image of two women smiling holding the Saalt product
  1. Touchland
  2. Tushy
  3. Saalt
  4. Elix
  5. Mirror


Dress to impress but also feel confident in your own style choices. After all, fashion is a way to express your beautiful self.

Woman wearing Lively bra
  1. ADAY
  2. Spanx
  3. Thinx
  4. Savage x Fenty
  5. von Holzhausen
  6. Parade
  7. Wolven
  8. Lively
  9. Knickey
  10. Cuyana
  11. Girlfriend Collective
  12. ThirdLove
  13. Wildbird
  14. Hatch
  15. Proof
  16. Kate Spade
  17. SummerSalt
  18. Rachel Parcell
  19. Birdy Grey


Iris Apfel said her mother “worshiped at the alter of accessory,” and we think she got it right. Discover your go-to details from the women-owned brands below.

Woman wearing Kendra Scott Jewlery
Kendra Scott
  1. Rellery
  2. Kendra Scott
  3. Gigi Pip
  4. BaubleBar
  5. Awe Inspired
  6. FYB Jewelry
  7. Away


Whether you’re into bright pops of color or muted tones, make your home feel like a personal oasis.

Image of woman sitting down on her bedisde
  1. Our Place
  2. Minted
  3. The Sill
  4. Parachute
  5. Multitasky
  6. Art Sugar


Bring on the cookies, cake and wine! Whether you’re preparing for a girls’ night or a date night, you’ll love the below queen-owned brands.

Two woman outside holding Milk Bar boxes
Milk Bar
  1. Milk Bar
  2. Health-Ade
  3. SugarWish
  4. King St. Vodka

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